Almost Really Real: How the word “virtual” deconstructed itself and what its curious etymology tells us about the future of virtual reality and truthiness   

Chasing virtual reality, what we used to call cyberspace, has spawned a multi-trillion dollar worldwide industry, which makes it a pretty sexy phrase, right? But do we really know what we mean when we use it? In normal conversation today, when we say something is virtually true we’re saying something like,

“It’s just about almost perfectly completely and for all intents and purposes as effectively true as truth … but not essentially, really true.” 

So when we call it virtual reality, this technology meant to fool you into thinking you’re experiencing something you’re not, we’re saying it is “almost really” real, or virtually real, don’t we? It’s a beautiful oxymoron, and more or less accurate, depending on how cool your hookup gear and the simulations inside are. 

Since we’ve made a trillion-dollar bet on it, wouldn’t it be valuable to know what we mean when we use it? What deep human urge does it promise to fulfill? What itch is it scratching? Perhaps, armed with that deeper understanding, we may even be able to predict where it’s going. I think we can do that by looking at the curious history of the word virtual Continue reading “Almost Really Real: How the word “virtual” deconstructed itself and what its curious etymology tells us about the future of virtual reality and truthiness   “